Serbia’s Eurovision 2017 Entry

Tijana Bogićević is hoping to take Serbia deep into this year’s Eurovision competition with “In Too Deep.”

Bogićević first vied to represent her country in 2009, but her song “Pazi Šta Radiš” did not make it out of the Beovizija 2009 semifinal. At Eurovision 2011, she was a backing singer on Nina’s “Čaroban.” “In Too Deep” was written by Borislav Milanov, Sebastian Arman, and Joacim Bo Persson, who wrote this year’s Bulgarian entry “Beautiful Mess” and Bulgaria’s 2016 entry “If Love Was a Crime.”

“In Too Deep” sort of sounds like “If Love Was a Crime” crossed with Katy Perry’s “Firework.” It’s a pleasant enough pop song, but we’ve been struggling to remember it after we’ve listened to it. This year, Kristian Kostov got the songwriting team’s best work.

The Song Contest producers chose Serbia to open the second Semi, so Bogićević has a fair chance to make an impression on audiences before all the other acts. We think she has a shot of making it to the Final because there will be a a lot of chaff on display that Thursday night (and the chance for some friendly voting as well). But she is going to need every ounce of charisma and talent to make a lasting impression.