In 2016, Bulgaria notched its best result at the Eurovision Song Contest to date, finishing fourth with “If Love Was a Crime.” The song was co-written by Borislav Milanov, a Bulgarian songwriter based in Vienna. Milanov returns to the Song Contest in 2017 with three songs: Kristian Kostov’s “Beautiful Mess” for Bulgaria, Tijana Bogićević’s “In Too Deep” for Serbia, and Jana Burčeska’s “Dance Alone” for Macedonia.
Before becoming a songwriter, Milanov played soccer for Rapid Vienna. But he said, “Music was my passion and I just started doing it.” In a short amount of time, he has found success as a composer. The first song he sold was Krista’s “Tova, koeto iskash,” which was a top 10 hit on Bulgaria’s singles charts in 2008.
Eurovision was a draw for the aspiring songwriter. He said, “I always have been [a fan], so this stage was very attractive for me from the very beginning of my career.” He had a chance to enter the Song Contest in 2011 when he co-wrote “Na Inat” for Poli Genova. “I know Poli for many years, and she just asked me to do it, because she wanted to do Eurovision then.” Genova went on to win Bulgaria’s national final.
Because they had success together before, it would seem natural that Genova would again call on Milanov when she returned to the Song Contest in 2016. But in fact, it was Bulgaria’s broadcaster BNT that reunited the artist and the songwriter. “BNT contacted me back then to submit a song, because they have been searching for songs from selected composers all across the world. And that’s how it happened,” said Milanov. “The truth is that this song was not meant for Poli, but she managed to make her own. I’m also very thankful to BNT for their management of the project because they did even the impossible to execute it in the best possible way.”
It is a bit of luck that Milanov ended up with three songs at this year’s Song Contest. “In Serbia, we … sent a proposal to RTS, and I’m happy they liked it,” he said. “In Macedonia, I have good relationships with the local broadcaster [MRT] as I was involved in their entry in 2015 as well.” (Milanov’s booking and production agency Symphonics produced Daniel Kajmakoski’s “Autumn Leaves” and also handles bookings for Blackstreet.)
“In Bulgaria, I contacted the music label Virginia Records who manage Kristian Kostov and then we started working on the project. After we had finished, we submitted a song for the internal selection of BNT, and we were selected.”
Coordinating with three different national delegations has its challenges. “[The] three projects differ significantly – not only as artistic features but also when it comes to organisation of the collaboration,” said Milanov. “In Bulgaria, for example, it is an incredibly complex thing, involving many parties, different funding – both public and by external sponsors. It requires a lot of time and discussions until we reach an agreement on every detail. But at the same time, we can rely on a large and great team combining the know-how of BNT, Virginia, [and] Symphonics.”
“Beautiful Mess” is one of the bookies’ favorites this year and has generated a lot of buzz from Eurovision fans on social media. But Milanov engages in the online discussions on an as need basis. “I follow the reactions through the communications team of BNT who do this for me and analyse the whole feedback,” he said. “Every week I get a report [on] what’s going on and if there is an important issue to address or if there are questions to answer on my own.”
Milanov co-wrote “Beautiful Mess” and “If Love Was a Crime” with Sebastian Arman and Joacim Bo Persson, both of whom he met living in Vienna. He and Persson also worked together on “In Too Deep” and “Dance Alone.” Collaborating with other songwriters demands flexibility, said Milanov. “It depends on the circumstances and it’s case by case. We use the Internet, but also we meet in person, because we have to make the recordings and other arrangements.”
Working with other songwriters gives Milanov a lot of creative flexibility. “There are cases when I come up with an idea for a song, and then I’m searching for other composers to develop it and vice versa.” When asked what challenges arise in collaborating, he said, “There are always problems connected to logistics and communications, but as a whole, I can’t say there is a major obstacle that will make me think to stop doing team work. It’s essential for the success, I think.”