Sweden’s Eurovision 2018 Entry

Benjamin Ingrosso reigned supreme in what many regarded as the worst…Melodifestivalen…ever…  Here’s “Dance You Off.”

Benjamin Ingrosso comes from a multi-generation entertainment family. His parents are singer Pernilla Wahlgren and her former backing dancer and now restaurant owner Emilio Ingrosso. His grandparents are actors, his uncle is a singer, and there’s a family tie to Swedish House Mafia in there as well. When he was 9, Benjamin represented Sweden at the 2006 Melodi Grand Prix Nordic (the Scandinavian equivalent of the Junior Eurovision Song Contest). He followed that up with a foray into pop music and then musical theater. He won Let’s Dance 2014, Sweden’s version of Dancing with the Stars. Benjamin landed on our, and most other Eurovision fans’, radar last year when he entered Melodifestivalen with “Good Lovin’,” which finished 5th overall. We had extensive thoughts (for better and worse) about him at the time, which you can read about here.

In 2018 we find that our relationship with Benjamin Ingrosso is no less complicated than it was in 2017.

Benjamin Ingrosso’s lane is pop teen idol with R&B influences, similar to Justin Timberlake or Justin Bieber. “Dance You Off” is austerely produced dance-pop with an R&B flair that keeps him in his falsetto for most of the time. It’s radio-friendly and has a memorable hook. Vocal-only captures on YouTube provide evidence that he sings well live, and he knows how to work a camera. We love him.

Word from Portugal is that organizers are planning a minimalist stage with simple lighting and no LED screen for Eurovision. Rather than let another organizer’s stage undermine their performance, Sweden’s solution is to bring their own. Benjamin is showcased against a full backdrop of fluorescent lights, which fill the frame. “Dance You Off’s” concept is so slick, so tightly edited, and so elegant we are certain we will be seeing it again in May.

However, Benjamin Ingrosso has an inner saboteur. Despite his best efforts, in both Melfest 2017 and 2018 there was a thing about his presentation that made it land left of center. In Melfest 2017, it was the age-inappropriate wardrobe choice and the uncomfortable lyrics. For Melfest 2018, he fixed both those things, but there was the JACKET. Ugh, the jacket. It kept getting in his way. And the come hither look he kept giving us was not sexy, it was creepy. So our first reaction to “Dance You Off” was “We like him. The song is ok. The staging is very good. But it’s not enough.” And then nothing else showed up in Sweden, and we were rooting for him to win.

It’s telling that the Swedish delegation opted to submit his musical video to Eurovision instead of the Melodifestivalen performance (which has been Sweden’s customary practice). We surmise that team Christer Bjorkman et al will be giving Benjamin some notes between now and May. Hopefully that will help him, but that inner saboteur can be a tricky demon.

To us, Benjamin Ingrosso is an intriguing figure. We like his music and so much about him is appealing. Then he does something to undermine himself. He can’t help it. It gives him layers, to the point where he earns a place alongside Donny Montell in our pantheon of patron saints. We wish him the best.